St. Augustine Premium Outlets Adds Ulta Beauty to its Collection of Brands 
Nation’s Largest Beauty Retailer Coming to St. Augustine Family-Friendly Shopping Destination

ST. AUGUSTINE, Fla. – St. Augustine Premium Outlets announced today that Ulta Beauty, the largest specialty beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States, will expand their physical store footprint with the opening of a new store this May.

WHAT: Offering All Things Beauty. All in One Place®, Ulta Beauty is the premier beauty destination for cosmetics, fragrance, skin care, hair care, and salon services. The retailer provides unmatched product breadth, value, and convenience in the beauty retail environment.

WHEN:   May 2025

WHERE: St. Augustine Premium Outlets 
Near the main entrance next to adidas Outlet Store

WHY: At Ulta Beauty, the possibilities are beautiful. Today, Ulta Beauty operates 1,445 retail stores across 50 states and distributes its products through its website, Ulta.com, and the Ulta Beauty App. The company is committed to expanding its retail footprint, with a goal to open approximately 60 new stores in 2025 and plans to expand internationally – to Mexico and the Middle East – later this year.

MORE INFO:  Ulta Beauty operates 20 locations within the Simon portfolio.

About St. Augustine Premium Outlets 
St. Augustine Premium Outlets features an envious collection of desirable brands including Columbia Factory Store, kate spade new york, Michael Kors, Nike Factory Store, Under Armour and Vans Outlet. Visitors can find a variety of shops ranging from women's apparel and accessories to housewares and sporting goods. Renowned as the premier shopping destination near the historic St. Augustine district, the outlet mall serves the nearby cities of Jacksonville and Daytona Beach. The outlet mall is conveniently located off I-95, just south of the World Golf Hall of Fame. This beautiful outdoor mall features covered sidewalks, electric vehicle charging stations and a Food Court.

About Simon 
Simon® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.

About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest specialty U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty. All in One Place®. Today, Ulta Beauty operates more than 1,437 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit www.ulta.com.