It's the most DUUUVAL weekend of the year!
904 Day lands on Friday, September 4, and the whole city is celebrating local pride with community events, live music, free admissions, and deals all day long- then the fun rolls right into a packed Labor Day weekend. Here's everything happening in the 904, starting with 904 Day itself.
Tag us and #904Day to share how you're celebrating.
904 Day Downtown Walking Tour
Friday, September 4, 9:30 – 11 AM
Visit Jacksonville Downtown Visitor Center — 100 N Laura St, Ste. 120
Celebrate 904 Day with a FREE guided walking tour of Downtown with Explore Jax Core. Pre-registration is not required — just show up ready to explore.
Hello From the 904: Orange Park Community Celebration
Friday, September 4, 11 AM – 2 PM
Orange Park Mall — Center Court
A free, family-friendly celebration featuring a live DJ, the 904 Passport adventure, local nonprofits, giveaways, and photo ops — plus roller skating performances from The Rolling Gems at 11:30 AM and 12:30 PM. No registration required.
Free Cummer Museum of Art & Gardens Admission: 904 Day
Friday, September 4, 11 AM – 4 PM
The Cummer Museum of Art & Gardens
In partnership with Bank of America, museum admission is FREE on 904 Day. Enjoy live music and lawn games in the Cummer Gardens, then head indoors to explore all of the Museum's current exhibitions. Catch Moment in Time: A Legacy of Photographs before it closes September 6.
904 Day at the Garden
Friday, September 4, 4 – 7 PM
Garden Club of Jacksonville
Celebrate all things local at the Garden Club's 904 Day at the Garden. Highlights include a Small Business Showcase, local food trucks, live music, lawn games, raffles and prizes, and guided tours of the campus. Admission is free — show your support with a $9.04 donation!
$9.04 OFF at the Jacksonville Zoo
Friday – Monday, September 4 – 7
Jacksonville Zoo and Botanical Gardens — 370 Zoo Pkwy
Celebrate the 904 with $9.04 OFF General Admission September 4–7 — automatically applied online at checkout, no promo code needed. Plus SUPER Saturday on Saturday, September 5 from 10 AM – 2 PM, where families can explore the Zoo alongside superheroes, princesses, mermaids, and costumed characters, take part in a scavenger hunt, and complete it for a chance at one FREE Spooktacular ticket per family!
904 Day with Melanin Collaborative Group
Friday, September 4, 5 – 9 PM
An evening dedicated to celebrating Jacksonville, supporting local businesses, and bringing the community together. Browse unique products from Black-owned businesses and local vendors, enjoy delicious food, and experience the vibrant culture that makes the 904 special.
Icemen Jersey Unveil & 9.04 Skating
Friday, September 4, 6 – 8PM
Celebrate 904 Day on September 4 at Community First Igloo! Join us The Jacksonville Icemen for their official jersey reveal, Hockey Ops Q&A, exclusive merch, and skating fun.
RSVP today and be there when the new look is revealed.
904 Day at Riverfront Plaza
Friday, September 4, 5 – 9 PM
Riverfront Plaza, Downtown Jax
This year 904 Day falls on the monthly First Friday event, so the celebrations are merging! Join in for live music, food and dessert trucks, the Riverwalk Bar, vendors, 904-themed interactive art and photo ops, face painting, bubbles, and more. Live performances by @adamcottonmusic and @jupitersporch. $5 parking at the Water St. Garage; street parking Downtown is free after 6 PM.
904 Day After Hours Celebration
Friday, September 4, 6 – 9 PM
James Weldon Johnson Park
Raise a glass to 904 Day with signature cocktails — the Duuuval-Rita, the First Coast, or the Shrimp Boat. Great music, food, and company await, with vibes from Mr. Al Pete, ambiance by Cork & Barrel, and eats from local favorites like Jazzy Krab, Jax Lumpia ATBP, Hard Pressed Burgers, Rolling Fatty's, and Scoop and Swirl Jax.
904 Day Breakfast
Friday, September 4, 7 – 9 AM
Hosted by LIFT JAX & VyStar
An annual celebration of Jacksonville's culture, people, leadership, and community pride, bringing together leaders across sectors to celebrate the city we love and create a shared moment of alignment for Jacksonville's future.
Downtown Council Gives Back Breakfast
Friday, September 4, 7 – 9 AM
Downtown Vision Inc. — 29 W Duval St
The Downtown Council celebrates all things local at its annual Gives Back breakfast, this year donating to five champions of the urban core: the DVI Ambassadors, USS Orleck & Naval Museum, Cultural Council of Greater Jacksonville, Visit Jacksonville, and the Jacksonville History Center. Come curious, leave connected.
904 Day Adult Section Mixer
Friday, September 4, 6 PM – 12 AM
Pour Taproom — 61 N Laura St
Celebrate 904 Day with a mixer featuring special guests Laveranues Coles and John Henderson — the Dynamic Duo! Grab your free ticket in advance.
Bark on Park - 904 Day for The Pups
Friday, September 4
Bark on Park - 5 Points
Celebrate 904 Day by treating your pup with $9.04 teeth brushing and $9.04 mystery Bark Bags!
Walk in for teeth brushing anytime from 10–2, or add it to your appointment that day!
Sip N' Smash - $9.04 Burger
Friday, September 4
7540 Gate Pkwy #115, Jacksonville, Florida 32256
All 904 Day long, ALL of Sip N Smash signature smash burgers for only $9.04!
More to Do This Labor Day Weekend
Endless Summer Family BBQ at The Ritz-Carlton, Amelia Island
Saturday, September 5
The Ritz-Carlton, Amelia Island — Oceanfront Lawn
Nationally acclaimed pitmaster Tank Jackson of Holy City Hogs brings his legendary whole-hog barbecue to the Ritz-Carlton's Oceanfront Lawn for an unforgettable evening of food, live entertainment, and family fun. The lineup includes whole-hog BBQ & smoked stations, an ice cream truck, live DJ & music, chef-curated sides and desserts, and a tie-dye station, games & contests. Make it a getaway with an overnight staycation.
Sporting JAX vs. Lexington SC
Saturday, September 5, 7 PM
Hodges Stadium
Sporting Jax is back with another home game!
JC Kitaif ProRodeos
Friday – Sunday, September 4 – 6
Gates open at 4 PM with the rodeo at 7:30 PM Friday and Saturday; Sunday gates open at 12 PM with Super Bull Sunday at 3 PM. Enjoy a pre-rodeo market with a mechanical bull, bounce house, shows, pony rides, food, and vendor shopping. All seats are general admission; strollers welcome and handicap seating available. Sanctioned by the PRCA.
Local Artist Showcases
Friday – Sunday, September 4 – 6
Around St. Augustine
Explore the local and regional artists who define the festival, with more than 100 artists performing at 17 venues across St. Augustine. The free Local Artist Showcases are presented by PNC Bank. Don't miss additional programming, including the St. Augustine Songwriters Festival and Record Fair!
Monster Jam
Saturday – Sunday, September 5 – 6
VyStar Veterans Memorial Arena
With construction underway at EverBank Stadium, Monster Jam keeps the Jacksonville tradition alive with a Labor Day weekend takeover at VyStar. Three action-packed shows featuring massive 12,000-pound trucks, huge air, and jaw-dropping stunts — with fan favorites Grave Digger, El Toro Loco, Sparkle Smash, Classroom Crusher, JCB DIGatron, Jester, Excaliber, Terminal Velocity & MORE!
Mon, 9/7: Run Jax Labor Day 5K
This run features moisture-wicking tank tops or shirts to all participants, custom-designed medals to all 5K finishers and 1st Place Sports fun run medals to all mile finishers. After the race, stick around and enjoy the post-race activities. Post-race food will also include bananas and electrolyte popsicles. Prize money to top finishers and three deep age-group awards for each 5 year category.
Sign Up Here
FINAL WEEK: Enchanted Forest at Grey Matter Distillery
Now – Sunday, September 6
Head out to the Enchanted Forest at Grey Matter for all the forest vibes you won't want to miss.
The Gallery at Refinery
Open Thursday – Saturday, 6 PM – 12 AM
Enjoy cocktails with stories, beautiful food, and moody nights — with absolutely no such thing as overdressed. The Gallery is a speakeasy you won't want to miss.
Living Room Lounge
This Weekend
Thu, 9/3 – Ezra Law
Fri, 9/4 – Marisol
Sat, 9/5 – Juan Torres
St. Augustine Amphitheatre Shows
Fri, September 4 – Blues Traveler & Gin Blossoms
Thu, September 17 – Modest Mouse
Fri, September 18 – John Fogerty & Steve Winwood
Sat, September 19 – Brad Paisley
Tue – Wed, September 22 – 23 – James Taylor and His All-Star Band
Fri, September 25 – Flipturn
Sat, September 26 – Rise Against
Ponte Vedra Concert Hall Shows
Sun, Sept. 13 — Sam Grisman Project LIVE! & Summer Tour Film
Tue, Sept. 15 — JET – Down the Moonlit Mile Revue
Sat, Sept. 19 — DOMi & JD BECK
Tue, Sept. 22 — Madeleine Peyroux
