PRI Productions and Dreams Come True to Host Dream Day on June 27, Honoring 36 Local Children Battling Life-Threatening Medical Conditions

This free community celebration will feature red carpet Dreamer arrivals, beloved characters, live entertainment, food, vendors and live coverage by WJXT Channel 4

June 15, 2026 — JACKSONVILLE, Fla. — PRI Productions, in partnership with Dreams Come True, will host Dream Day on Saturday, June 27, 2026, from 9:30 a.m. to 2 p.m. at PRI Productions, located at 1819 Kings Avenue, Jacksonville, FL 32207.

Dream Day is a PRI Productions signature event, created to honor local children who are bravely battling life-threatening medical conditions. Each honored child, known as a Dreamer, is celebrated as the true star of the day. Dreamers arrive individually as their favorite characters to a cheering crowd, walk the red carpet, and enjoy a festive community gathering filled with entertainment, beloved characters, live music, food, activities and joy.

This year’s event is the first since 2019, marking the return of a longstanding community tradition. It will honor 36 Dreamers from across Northeast Florida and Southeast Georgia, ranging in age from 3 to 15 years old. Each Dreamer will be accompanied by family members and loved ones throughout the day.

“Our goal at PRI Productions is to bring ideas to life, and elevate ordinary events to extraordinary experiences. Dream Day is about creating a moment where these incredible children feel celebrated, seen and surrounded by love,” said Randy Goodwin, President and CEO of PRI Productions. “Every Dreamer is the star of their own story, and this event gives the community a chance to come together and cheer them on.”

The event is free and open to the public, with more than 2,000 attendees expected. Advance registration is not required. The celebration will include more than 150 businesses; more than 200 volunteers; approximately 100 character appearances (and counting); dozens of themed performances, live bands and national, regional and local talent; children’s activities; interactive entertainment; complimentary food and beverages; and a 150-foot red carpet for Dreamer arrivals. For more information on Dream Day, visit PRIproductions.com/dreamday.

“Dream Day is more than a celebration. It is a powerful reminder that an entire community stands beside our Dreamers and their families every step of the way,” said Anna Valent, Executive Director of Dreams Come True. “Amid the challenges of a life-threatening medical condition, this day creates space for hope, joy and unforgettable memories. Thanks to the remarkable generosity of Randy and PRI Productions as well as our dedicated community partners, volunteers and local businesses, these brave children and their families will experience a day filled with love, laughter, and the magic of believing that anything is possible.”

WJXT Channel 4 News4Jax will serve as the media partner for Dream Day, with live coverage of “PositivelyJAX Presents Dream Day” on WJXT Channel 4 and streaming on News4Jax+ from 10 a.m. through 12 p.m.

Dream Day is presented through the generous support of more than 200 businesses and community organizations. For information about opportunities to participate, please contact Randy Goodwin at [email protected].    

Event Details

Event: Dream Day
Date: Saturday, June 27, 2026
Time: 9:30 a.m. to 2 p.m.; attendees are encouraged to park in the designated lot by 
9 a.m. Preshow entertainment will begin at 9:10 a.m.
Location: PRI Productions, 1819 Kings Avenue, Jacksonville, FL 32207
Hosted By: PRI Productions and Dreams Come True of Jacksonville
Media Partner: WJXT Channel 4, News4Jax
Dreamers Honored: 36 Jacksonville-area children battling life-threatening medical conditions. 
Event Hashtag: #DreamDayJax
Social Tags: @PRIproductions and @dreamscometruejax
www.priproductions.com

Day-Of Schedule

6 a.m. — Kings Avenue Garage opens
7 a.m. — Kings Avenue road closure begins from Vine Street to Landon Avenue
8 a.m. — Free shuttles begin routing from Kings Avenue Garage; the garage is also a short walk to PRI Productions
9:10 a.m. — Preshow entertainment begins
9:30 a.m. — Dream Day begins
2 p.m. — Event concludes

Parking and Transportation

Free public parking will be available at the Kings Avenue Parking Garage (1201 Kings Avenue, Jacksonville, FL 32207). Complimentary shuttles will run throughout the day between the Kings Avenue Garage and PRI Productions headquarters.

Guests are encouraged to arrive by 9 a.m. to secure prime red carpet viewing spots. Shaded seating areas, cooling fans and water will be available along the red carpet.

About Dreams Come True of Jacksonville

Founded in 1984, Dreams Come True of Jacksonville is the only locally based dream-granting organization that uses the power of a dream to create hope and joy for local children battling life-threatening medical conditions. Since its founding, Dreams Come True has fulfilled more than 5,250 dreams for children and families across the First Coast and nearly 600 children are currently dreaming. Learn more about Dreams Come True at www.DreamsComeTrue.org.

About PRI Productions

PRI Productions is a Jacksonville-based event production company and creative experience producer located at 1819 Kings Avenue. Through large-scale event production, entertainment, design, logistics, and community partnerships, PRI Productions creates memorable experiences throughout Northeast Florida and beyond.