Downtown Vision and the City of Jacksonville Announce the Return of Jax River Jams Presented by VyStar Credit Union in Downtown Jacksonville

  • by 904 Newsroom
  • February 14, 2024

Downtown Vision and the City of Jacksonville Announce the Return of Jax River Jams Presented by VyStar Credit Union in Downtown Jacksonville

Feb. 14, 2024 — JACKSONVILLE, Fla. — Downtown Vision (DVI,) Downtown Jacksonville’s non-profit Business Improvement District (BID,) in partnership with the City of Jacksonville announced today the return of Jax River Jams Presented by VyStar Credit Union. This free, four-week, multi-genre concert series will be held Thursdays in April at Ford on Bay (288 E. Bay Street) in Downtown Jacksonville. This year’s lineup features headliners:

April 4: Country singer, Rodney Atkins 
“Watching You; Take A Back Road; If  You're going Through Hell (Before the Devil Even Knows)"
With openers: Levon, Jackie Stranger and Rambler Kane

April 11: Alternative, Electro-pop musician, Bishop Briggs
“River; White Flag; Never Tear Us Apart”
With openers: Future Joy, Kenzie’s Place with Kale that Raps and Coyboi

April 18: Hip-hop Duo, EARTHGANG
"Meditate; Proud of U; Missed Calls"
With openers: L.O.V.E. Culture featuring Ebonique, Wahid & Mr. Al Pete; Jeff Skigh featuring BayBro, Figga Da Kid, King Ca$hes and Twicee; and Full Plate Fam

April 25: Pop singer-songwriter, Andy Grammer
“Don't Give Up On Me; Fresh Eyes; Honey, I’m Good.”
With openers: Let’s Ride Brass Band, The Apostle Floyd Encounter and Madison Hughes

Returning for a fourth year to a new location, Ford on Bay, Jax River Jams Presented by VyStar Credit Union is an inclusive celebration for Northeast Florida. By matching numerous local openers with national acts, Jax River Jams showcases the rich talent of Jacksonville’s music scene, prioritizes supporting regional talent, and gives local bands paid opportunities to open each show in front of thousands of music lovers.  The series welcomes the community Downtown and showcases its potential as a vibrant, 24-hour city center. Last year, the concert series brought 26,000 people to the Downtown area.

Gates open at 4:30 p.m. with music beginning at 5 p.m.

“I am excited that this fantastic free event, which truly offers something for everyone, is returning to Downtown Jacksonville,” said Mayor Donna Deegan. "My favorite aspect of River Jams is the way it brings people from all over the city together to enjoy four unforgettable evenings of performances by local openers and national headliners. I'm grateful for our sponsors and partners that are making it possible."

Jax River Jams Presented by VyStar Credit Union will also feature food trucks and bars with local craft beer and spirits. Camp chairs and picnic blankets are encouraged.

"We're so excited to bring free outdoor concerts to Downtown Jacksonville's riverfront again this year! We couldn't make these shows happen without our partners, the City of Jacksonville, VyStar Credit Union and many others." said Jake Gordon, CEO of Downtown Vision. "These well-attended live events help us at DVI complete our mission to improve the vibrancy of DTJax. We look forward to the awesome headliners and seeing the crowds again every Thursday in April 2024!"

VyStar Credit Union is the title sponsor for the series.

"As we kick off another year of Jax River Jams, it's thrilling to extend an open invitation to our community for what's become a signature event," said VyStar President/CEO Brian Wolfburg. "There's nothing quite like the sound of live music along the riverbank, paired with the opportunity to champion our local businesses. The vibrant energy, and diverse talent provide plenty of reasons to celebrate the spirit of Downtown Jacksonville."

Additional sponsors include: the Jessie Ball duPont Fund, Downtown Investment Authority, Miller Electric, Auld & White Constructors and Wingard. Media partners include 904 Happy Hour, iHeartMedia and Money Pages. The concert series is produced by the City of Jacksonville Division of Sports and Entertainment in partnership with Downtown Vision and support from the Florida Theatre.

Visit here for more information.

About Downtown Vision:
Downtown Vision is a not-for-profit organization revitalizing Downtown Jacksonville through district services, stakeholder support, marketing, research, events and placemaking. Primarily funded by a self-assessment of Downtown property owners and governed by a board representing a diverse array Downtown stakeholders and community leaders, DVI administers a 1.3 square mile Business Improvement District. For more information, visit

About the City of Jacksonville Division of Sports and Entertainment:
The City of Jacksonville Division of Sports and Entertainment attracts, hosts and creates opportunities that drive economic impact, accelerate the Jacksonville brand and improve the quality of life and cultural engagement for visitors and residents. Jacksonville hosts hundreds of diverse events each year making Northeast Florida a premier destination with rich tradition and world-class hospitality. For more information, visit

About VyStar Credit Union:
VyStar Credit Union is the second-largest credit union headquartered in Florida, with 75 branches and now serves more than 925,000 members with assets of over $13.5 billion. VyStar is the largest mortgage lender in Northeast Florida and a major employer in the region with over 2,000 employees across the communities it serves. VyStar membership is open to everyone who lives or works in the 49 contiguous counties of Central to North Florida, 29 Georgia counties, and past and present military members and their families all over the world. For more information, visit, and follow us on Facebook, Instagram, Twitter, and LinkedIn.    


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