America Selects Lemon As Krispy Kreme’s New Glazed Doughnut Flavor
Krispy Kreme asked Americans to choose the next glazed doughnut flavor and aftercasting nearly two million votes online over a week, America selected lemon as Krispy Kreme Doughnuts next, all-new Glazed Doughnut flavor.
The #VoteForGlaze campaign was the first time Krispy Kreme let America decide an all-new Glazed Doughnut flavor for the brand’s iconic Original Glazed Doughnut. The voters selected from four flavors – blueberry, caramel, lemon and maple – January 16 through 22.
Lemon was America’s top choice, garnering 36 percent of the vote. Caramel received 26 percent of the vote, blueberry received 20 percent followed by maple, which received 18 percent. Krispy Kreme will announce this spring the exact dates the all-new Lemon Glazed Doughnut will be available.
Last year, Winston-Salem, N.C.-based Krispy Kreme dressed up its traditional glazed doughnut for special occasions, turning it green for St. Patrick’s Day and adding chocolate glaze for the solar eclipse. The online poll is an extension of the brand’s innovation.